Saturday, January 08, 2005


Cavity Creeps

The Globe and Mail reports a judge has ruled that swishing and flossing are not equal.

An advertising campaign that says Listerine mouthwash is as effective as floss at fighting tooth and gum decay is false and misleading and poses a public health risk, a judge has ruled. U.S. District Judge Denny Chin said in a decision made public Friday that he will order Pfizer, the maker of Listerine, to stop the advertising campaign.... The judge ruled after McNeil-PPC Inc., a Johnson & Johnson subsidiary, filed a lawsuit saying that false claims in the advertising campaign that began last June posed an unfair threat against its sales of dental floss.

You'll recall that Chin was the same judge who laughed Bill O'Reilly & Co. out of the courtroom when they sued Al Franken. Apparently dental floss manufacturers have a better grasp of laws covering protected and unprotected speech than Fox News does.

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